You might want to grab your nearest IT administrator because things are about to get a wee bit technical. Those achingly hip young firebrands at Fine Gael have embraced the technology of the future by making a not-at-all craven and cheap marketing video.
In it, we hear austerity champ Enda Kenny intoning about the improvements that have happened under his rule, including fancy foreign news reports which seem very impressed by the figures his government released to them. Although, like Ryan Tubridy on the Late Late, we do very much like it when the Americans say how cool we are, so perhaps it may well prove effective.
Bathed in a yellowy glow that suggests “third iPhone filter I tried”, and scored throughout by the majestic sounds of defaultmoviepiano.mp3 the video is a beautiful reminder of the power of political storytelling, or of getting your stepdaughter to spend an evening showing you how to use iMovie. Good work, lads!