I really didn't think I'd be writing a story like this when I came into the office today, but there you go.
So, a Norwegian student, Philip van Eck helped out ad agency Involve! who decided that the most effective way of educating people on the importance of condoms in reducing the risk of STD's is to travel around Norway dressed as a giant penis and spray glitter jizz on poor unsuspecting people. Yes you read that correctly.
The point that is trying to be made by sex education charity RFSU is that a penis can surprise you and the glitter represents the STD which, once it covers you it's very hard to get rid of (much like an STD).
10 out of 10 for inventiveness and we think it's pretty hilarious but not everyone in Norway agreed with people over 30 years of age calling the stunt pointless and banal. Cum on, get a sense of humour. (Not sorry)
Hat-Tip: Viral Thread