Culture

The Trailer For Rihanna's New Music Video Proves Technology Has Gone Too Far

The Trailer For Rihanna's New Music Video Proves Technology Has Gone Too Far

A trailer for a music video? Is that really necessary?

Rihanna seems to think so after releasing a trailer for her video for 'Bitch Better Have My Money'. The full video is due to be released on Thursday anyway so why bother with the trailer? Just do the promotion like the rest of the music industry professionals on your social media sites with stills or the odd, very odd, short clip and release the bloody music video in it's entirety like a normal person.

https://www.youtube.com/watch?v=VtfeOEmh0ZM&feature=player_embedded

A trailer for a music video is as bad as those "sneak peaks", "snippets" or "teasers". Sure by the time you have released them the viewers have seen the whole video but just in the most annoying manner possible so why bother with the full version since apparently teasing fans is a better option.

Promotion is key but a trailer is too far. Two hour movies have shorter trailers than this latest offering from Rihanna, for her song, which is four minutes long. No, just no.

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Mallorie Ronan

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