The #HoldACokeWithYourBoobsChallenge is flying around the internet, supposedly to raise awareness for breast cancer but in actual fact it was started as a joke by the above model, Gemma Jaxx.
Originally it was meant to take the piss out of internet crazes but then it actually turned into one. She said:
We never thought it would take off like it did. But it did. And then people started posting it was for charity and it was for breast cancer awareness. We had never plan [sic] on that nor thought of it.
But since that's what people want to do it for, we said why not do something good with this. So we went with it.
And just like that, both men and women started getting involved on Twitter, Facebook and Instagram.
A photo posted by holdacokewithyourboobschallen (@holdacokewithyourboobschallen) on
#HoldACokeWithYourBoobsChallenge #BreastCancerAwarness #Boobs #Titis #Breast
A photo posted by Holdacoke_w_yourboobschallenge (@holdacoke_w_yourboobschallenge) on
Tried the #holdacokewithyourboobschallenge. Failed. pic.twitter.com/tw9pxOpd0o
— Comedian Ryan Broems (@ryanbroems) May 31, 2015
Obviously, despite the fact it's turned into a breast cancer awareness campaign, may people are not happy with the idea or the fact that coke is the item they chose to use:
Shameless self promotion. Sexually objectifying yourself for what? Have some dignity and self respect. #holdacokewithyourboobchallange
— Aisha Yaqub (@chaandbeti) June 3, 2015
The fact that the #holdacokewithyourboobchallange trend is spelt wrong isn't even the most stupid thing about it.
— Jenny Terry (@jennyterry) June 3, 2015
why #holdacokewithyourboobchallange , woman are just being sexually objectified, smh what next #putmyballinyourmouth for testicular cancer?
— Asif (@Zero_asif) June 3, 2015
#holdacokewithyourboobchallange is so disrespectful... due to mastectomy many women can't do this. There are better ways to spread awareness
— Darcie Freya (@Darcie_Freya) June 3, 2015
#holdacokewithyourboobchallange - very disrespectful & ignorant. Free publicity for coke and wrong way to raise awareness of breast cancer.
— Jorien de Wit (@JoriendeWit) May 28, 2015
Now I've seen it all.. #HoldACokeWithYourBoobsChallenge is really a thing. I held milk with mine, far healthier than Coke psshhh.
— Jami (@Jami_USA) June 3, 2015
Seriously, I'm not sure which is worse; the trend, the fact Coke is involved or the fact they spelt challenge wrong.
hat-tip: independent.co.uk